In which step in the consumer. The typical marketing plan has multiple components that include information about the companys marketing game plan.
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Evaluation of alternatives E.
. If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state which step of the consumer decision-making process is the consumer in. Most successful firms have a clearly defined well-written marketing plan that specifies the marketing activities to be performed to implement manage and evaluate its marketing strategies. The following passages describe some of the.
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